Alex Price is a senior healthcare executive with more than 20 years’ experience leading large-scale operations across New Zealand and the Asia-Pacific. He holds a Bachelor of Chemical Engineering (Hons) from the University of Canterbury and an MBA from IMD Lausanne in Switzerland.

Alex began his career in the dairy industry before moving into management consulting in London and later working with the Boston Consulting Group in Tokyo. He subsequently joined Fertility Associates, where he now serves as CEO.

Based in Auckland, Alex has overseen Fertility Associates’ growth from three IVF clinics into an international healthcare network spanning three countries, 12 clinics, and more than 450 staff. He brings extensive experience in healthcare management, clinical governance, technology integration, and improving patient access and outcomes, with a strong focus on operational efficiency and delivering high-quality healthcare services.